One of my favorite blogs, ChangeWaves offers a brief review of a new business book today by noted author Daniel Pink entitled, The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need. I couldn’t help but smile when I read about it. (Check out the YouTube trailer on the book; it’s mentioned in the blog.)
The blog called it an artifact that depicts how “culture flows work.” Hmmmm. My first impression brought a flashback to stacks of my brother’s Marvel comic books when we were much younger or a Pop Art exhibit I attended recently. But wait…this is the hip and cool manga style of comic book art popularized today by the Japanese. Pardon me. (What goes around, comes around.)
As a communicator, trends such as these always catch my eye. I can see the value in using this type of artwork to grab the attention of broader, global or younger audiences. Heck, even someone in my age group might find this interesting and entertaining. It certainly has a visual appeal. Using this style of art/graphic/visual likely has lots of potential for recruiting materials. Anyone using this approach?
